Penny Adams
YOUR PARTNER IN PERSONAL AND PROFESSIONAL GROWTH AND A THRIVING COUNSELLING CAREER
Penny Adams helps you navigate all the seasons of your life, love and relationships and career so that you can find hope, healing and strength that comes from the many circumstances in our lives.
As a compassionate, genuine, and down-to-earth Aussie counsellor, I provide insight into your inner world to achieve your goals.
As a seasoned and experienced counsellor I also offer affordable professional supervision for counsellors, from students to seasoned professionals, specialising in business support, school counselling, and training future supervisors.
My unique blend of experience ensures a supportive and empowering environment for both personal growth and professional development.
A WORD FROM PENNY ADAMS
“I have learned through working with my clients, counsellors and my own lived experience that hope, resolution, and possibility do exist. People have more resources and strengths than they realise. Solutions are available.
My belief is that most of us want to change things in our lives. But, we don’t know how to. And, we lack the tools or support. We frequently try to change too much at once and feel overwhelmed.
I am here to help you find the resources in you to meet your goals. You’ll do it in a safe and supportive space”.
– Penny Adams
PENNY ADAMS
my story
My early career in customer service and retail management was born out of necessity rather than passion. However, it helped me develop strong communication skills and the ability to work well with people.
In my early to mid-thirties, I took a break to raise my two beautiful daughters. During this time, I discovered my true passion for counselling and went on to pursue studies in community services and disability.
My counselling journey began in schools, where I spent 10 years supporting students, their families, and staff. This rewarding yet challenging work provided me with diverse experience in mental health support and laid the foundation for my clinical practice today.
PENNY ADAMS
The year my life changed
When I was 23, my world crumbled when I lost both my parents within three months of each other. My mum passed rapidly from aggressive cancer, and my dad — much older than her — died, I believe, of a broken heart. With very little family around me, everything I knew and cherished was suddenly gone.
It was the early 1990s, and mental health and grief support were not as accessible as they are today. Without the help I needed, I stumbled through life in a spectacularly bad way at times. I didn’t know how to process my loss or deal with the trauma I had experienced.
Eventually, I found a counsellor and spent two years working through my grief. During that time, I discovered who I was and what I wanted in life. Most importantly, I learned how to process and understand what had happened to me.
Personal therapy ultimately inspired me to become a counsellor — to help others find healing and hope during life’s hardest times. That lived experience continues to shape the way I show up in the therapy room today.
Over time, this passion expanded beyond client work into supporting fellow counsellors through supervision, creating safe reflective spaces for practitioners navigating the emotional weight of the work we do.
PENNY ADAMS
SEASONS OF LIFE COUNSELLING IS BORN
The business began in 2016 but didn’t truly gain momentum until 2017, when I started seeing clients and providing professional supervision while still working full-time in a school. In 2018, I invested significant time developing the business in Kadina on the Copper Coast.
By 2019, the practice had doubled as I expanded face-to-face services across Kadina, Balaklava, and Port Pirie, gradually reducing my school hours. When the pandemic reached South Australia in early 2020, I made the decision to leave the school and focus entirely on Seasons of Life Counselling, transitioning to online counselling and supervision.
This shift tripled my business due to the convenience for clients, reduced travel, minimal restrictions, and lower wait times.
Today, I work exclusively online, providing counselling, trauma therapy, and professional supervision to counsellors across Australia. In 2026, I also became a qualified EMDR therapist, expanding my capacity to support clients experiencing trauma and distress through evidence-based approaches.
PENNY ADAMS AUTHOR
THE COUNSELLORS CHAIR
THE PROVEN FRAMEWORK FOR PRIVATE PRACTICE SUCCESS
In 2024, I embarked on the adventure of writing my own book! So many counsellors came to me for Private Practice support and I thought about how I could help as many as possible start and grow their own businesses at an affordable cost.
The Counsellors Chair: The Proven Framework for Private Practice Success was birthed and in June 2025 I officially launced my book.
Written exclusively for Australian Counsellors
No hype, promises, cookie cutter formulas or income claims!
Written by someone who's walked the path and has years of experience in counselling and supervision
Free 92 page companion workbook
When we’re looking for compassion, we need someone who is deeply rooted, is able to bend and, most of all, embraces us for our strengths and struggles.
~ Brenee Brown ~
Seasons of Life COUNSELLING & SUPERIVSION
Mission, Vision & VALUES
OUR Vision
To provide a range of professional, accessible and affordable online counselling and professional counselling supervision services in regional areas of South Australia and Australia wide.
So that ALL people regardless of location can find balance in their personal and professional world during the many seasons of life.
OUR MISSION
Our name reflects our belief that everyone goes through many seasons of life and that sometimes we all need help and support to navigate those seasons.
COUNSELLING
We are dedicated to supporting rural, regional, and remote areas of South Australia by providing essential access to counselling and mental health services that may otherwise be inaccessible.
Our compassionate counselling helps clients feel heard, valued, and motivated to achieve balance and their life goals.
PROFESSIONAL SUPERVISION
We are committed to empowering counsellors through affordable professional supervision and training, ensuring they grow and excel in their careers. Our supportive and comprehensive supervision helps counsellors build confidence, enhance their skills, and provide high-quality care to their clients.
By fostering a collaborative and nurturing environment, we guide counsellors in achieving their professional goals and maintaining their well-being
OUR VALUES
PROFESSIONAL SUPERVISION
Accessible & Affordable
Providing high-quality supervision that is affordable and accessible to counsellors across Australia, ensuring professional growth without financial strain.
Professional Development
Committed to fostering the professional growth of counsellors through comprehensive supervision and training, enhancing their skills and confidence.
Supportive Ethical Environment
Creating a nurturing and collaborative supervision environment that promotes ethical practice, well-being, self-care, growth and professional excellence.
Connection & Support
Reducing isolation and loneliness for counsellors by offering low-cost group supervision accessible to all, fostering a sense of self-care, community and mutual support.
COUNSELLING
Accessible Services
Ensuring through online counselling and EMDR that rural, regional, and remote South Australian communities receive the needed counselling services.
Affordable Support
Committed to providing affordable, high-quality counselling services, making mental health support accessible to everyone.
Professional Excellence
Ensuring all counsellors are suitably qualified, professional, and members of a counselling association, maintaining high standards of care.
Empowering Approach
Believing in clients’ inherent resources and strengths, and providing client-led, relational counselling rather than a clinical, diagnostic approach
QUALIFICATIONS
Penny Adams holds the following counselling qualifications:
Diploma of Counselling
Advanced Diploma of Counselling and Family Therapy
Bachelor of Counselling
Graduate Certificate of Counselling
Masters of Supervision (current)
Memberships and Assoications
Australian Counselling Association Level 4 (2364)
PACFA Clinical Member (30824)
Australian Counselling Assocation College of Supervisors Member
EMDRAA (Full Member)
Client Feedback
The first time I made an appointment I was a complete mess because my marriage was in shambles and I was at the end of all hope. Penny helped me through some extremely tough; dark days and gave me small strategies and small step by step daily goals to help me manage what was happening. We had a few joint counselling sessions which for me were also helpful but my marriage was too far gone to be saved. Penny has been amazing and helped me more than she knows. I continue to have regular sessions when I feel I need them.
Penny has helped me deal with grief; sadness; anger; animosity; hurt; frustration and much more. She is easy to talk to, very down to earth and her strategies; advice and “homework” were simple to achieve even on the worst days. I am forever grateful to Penny for helping me
RN – CLIENT
PENNY ADAMS AUTHOR
THE COUNSELLORS CHAIR
THE PROVEN FRAMEWORK FOR PRIVATE PRACTICE SUCCESS
In 2024, I embarked on the adventure of writing my own book! So many counsellors came to me for Private Practice support and I thought about how I could help as many as possible start and grow their own businesses at an affordable cost.
The Counsellors Chair: The Proven Framework for Private Practice Success was birthed and in June 2025 I officially launced my book.
Written exclusively for Australian Counsellors
No hype, promises, cookie cutter formulas or income claims!
Written by someone who's walked the path and has years of experience in counselling and supervision
Free 92 page companion workbook
You are worth it
Your personal and professional world are important
Make your life, love, relationships & counselling career a priority today